Why should implicit measures be avoided?

< 1 min read

Implicit measures should be avoided because they are not centrally defined in the model.
They are created automatically inside visuals, so logic is not reusable.
If multiple reports use them, consistency cannot be guaranteed.
In one project, different developers used Sum and Average differently for the same metric.
This caused confusion in management reporting.
Implicit measures also limit advanced DAX logic like CALCULATE or time intelligence.
They cannot be referenced inside other measures.
So I prefer explicit measures to ensure single source of truth and better control.

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