What is the difference between data, information, and insight in a business context?

< 1 min read

Data is raw facts with no context, like daily sales numbers from a POS system.
Information is data processed with context, such as total sales by region or product.
Insight is actionable understanding derived from information, like identifying a drop in sales due to pricing changes.
In my last project, I used raw transaction data to build weekly dashboards.
Those dashboards showed information like customer churn rates.
The insight was that churn increased after delayed deliveries.
This helped the business prioritize logistics improvements.

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