What is scatter plot and its business usage?

Parthiban Kannan

Updated on February 24, 2026

< 1 min read

A scatter plot shows the relationship between two numeric variables.
Each point represents a data record plotted on X and Y axes.
It helps identify correlation, patterns, or outliers.
In one project, I used a scatter plot to analyze marketing spend vs revenue.
It helped identify which campaigns generated higher returns.
Bubble size can represent a third metric like profit margin.
Scatter plots are useful for performance analysis and relationship validation.
They support data-driven strategy decisions.