What is conversion rate analysis?

< 1 min read

Conversion rate analysis is the process of measuring the percentage of users who complete a desired action out of total users.
In my previous project, we analyzed website visitors vs users who completed product purchase.
For example, if 10,000 users visited the site and 800 completed checkout, the conversion rate was 8%.
I created dashboards in Power BI to track conversion across different stages like login, add to cart, and payment.
We identified a major drop-off at the payment page due to OTP delays.
After simplifying the payment flow, the conversion rate improved from 8% to 11%.
This analysis helped the business improve revenue without increasing marketing spend.
Conversion rate analysis mainly helps in identifying funnel gaps and optimizing customer journey.

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