What is a single source of truth?

< 1 min read

A single source of truth (SSOT) is one trusted location where all business data is stored and accessed.
It ensures everyone uses consistent and accurate data for decisions.
In one project, we centralized sales and customer data in a data warehouse.
Dashboards pulled metrics from this SSOT, avoiding discrepancies across reports.
It reduced confusion and manual reconciliation between systems.
As a BA, I validate that reports reference the correct source.
SSOT improves trust in analytics and supports data-driven decisions.
It prevents conflicting numbers across teams.

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