You notice KPI gaming by teams. How do you respond as a BA?

< 1 min read

First, I would gather evidence to confirm that KPI gaming is occurring, such as sudden spikes or unusual patterns.
I would analyze the underlying data to understand which behaviors are driving the inflated metrics.
In one project, a sales team focused only on easy-to-close deals to boost conversion rates.
I would discuss the findings with stakeholders, focusing on business impact rather than blaming individuals.
I would suggest revising KPI definitions to better reflect desired outcomes and discourage gaming.
For example, adding quality measures or adjusting weightage can align metrics with real performance.
I would also recommend monitoring the updated KPIs to ensure they reflect genuine business results.
Finally, I would document the changes and communicate guidelines to all teams to prevent future gaming.

Power BI Essentials