What checks should a BA perform before presenting advanced insights?

< 1 min read

Before presenting insights, a BA should first validate data accuracy and completeness.
Check for duplicates, missing values, and outliers that could skew results.
Ensure metrics are calculated correctly and align with business definitions.
Confirm assumptions behind models or analyses are reasonable.
Review visualizations for clarity and avoid misleading representations.
Test insights against historical trends to spot anomalies.
Validate that recommendations are actionable and tied to business impact.
Finally, prepare explanations in simple language for non-technical stakeholders.

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