How should insights be communicated to non-technical stakeholders?

< 1 min read

When communicating to non-technical stakeholders, I focus on business impact, not technical details.
I avoid statistical terms and explain insights in simple language.
For example, instead of saying “conversion dropped by 12% MoM,” I say “we are losing 1 out of every 10 potential customers compared to last month.”
I use clear visuals like trend charts and KPI dashboards to support the message.
I connect insights directly to revenue, cost, or customer experience impact.
I also provide actionable recommendations, not just findings.
During presentations, I structure it as problem → insight → impact → action.
This approach ensures stakeholders understand quickly and make informed decisions

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