What is margin analysis?

< 1 min read

Margin analysis is the process of evaluating the difference between revenue and cost to understand how much profit is generated per product or service.
In my project, I analyzed gross margin % across different product categories for a retail client.
For example, if a product sold for ₹1,000 and the cost was ₹700, the margin was 30%.
I built a dashboard showing margin trends by region and sales channel.
We identified that online sales had lower margins due to higher delivery and discount costs.
After reviewing pricing and logistics charges, margins improved by 5%.
This helped management focus on high-margin products and optimize pricing strategies.
Margin analysis supports better cost control and profitability decisions.

Power BI Essentials