What is funnel analysis?

< 1 min read

Funnel analysis examines how users move through a series of steps in a process and where drop-offs occur.
In one project, we analyzed the customer journey from website visit → product view → cart → purchase.
We calculated conversion rates at each stage of the funnel.
The analysis revealed a significant drop-off at the payment step.
Further investigation identified checkout friction as the root cause.
We recommended simplifying the payment process, which improved conversion rate.
Funnel analysis helps optimize user journeys and increase revenue.
Overall, it identifies bottlenecks and improves business process efficiency.

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