What is churn analysis at a high level?

< 1 min read

Churn analysis examines why customers stop using a product or service over a specific period.
In one project, we analyzed subscription cancellations to identify patterns by region and plan type.
We calculated churn rate as the percentage of customers lost during a month.
Trend analysis helped detect rising churn in a particular segment.
We also compared churn across cohorts to understand retention behavior.
Identifying drivers like pricing, service issues, or low engagement supported corrective actions.
As a BA, I translated churn insights into retention strategies.
Overall, churn analysis helps improve customer loyalty and revenue stability.

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