What is segmentation analysis?

< 1 min read

Segmentation analysis divides customers or data into meaningful groups based on shared characteristics.
In one project, we segmented customers by purchase behavior and revenue contribution.
This helped identify high-value and low-engagement segments.
We used criteria like region, product preference, and frequency of purchase.
It supports targeted marketing and personalized offers.
Segmentation improves understanding of different customer needs.
As a BA, I used it to recommend focused retention strategies.
Overall, it enables data-driven decisions tailored to specific groups.

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