How do you identify the target audience for a dashboard?

< 1 min read

To identify the target audience for a dashboard, I start by understanding who will use it and what decisions they need to make.
I ask whether the users are executives, managers, or operational staff.
Each group requires different levels of detail and KPIs.
For example, executives prefer high-level metrics like revenue and growth %.
Managers need comparative analysis and drill-down capability.
Operational teams need real-time, detailed metrics.
In one project, we initially built a detailed dashboard for leadership.
After feedback, we simplified it to focus only on strategic KPIs.
I also clarify how frequently they will use it and what actions they will take.
Understanding the audience ensures the dashboard is relevant, clear, and decision-focused.

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