Organizations commonly use three main types of dashboards based on purpose and audience.
1. Strategic Dashboard
Used by senior leadership for high-level KPIs.
It focuses on long-term goals like revenue growth, profit margin, or market share.
In one project, the CEO dashboard showed quarterly revenue and performance vs target.
2. Tactical Dashboard
Used by managers to monitor departmental performance.
It includes trends, comparisons, and operational KPIs.
For example, a sales manager dashboard tracking region-wise monthly performance.
3. Operational Dashboard
Used by frontline teams for real-time or daily monitoring.
It focuses on detailed metrics like daily orders, ticket status, or inventory levels.
In one project, the support team used a dashboard to track open vs closed tickets daily.
Each dashboard type serves a different decision-making level.