- I ask what specific business decision the dashboard should support.
- I clarify the primary KPIs and how they are defined.
- I confirm the target audience and their level of detail required.
- I ask whether the focus is trend analysis, comparison, or variance tracking.
- I understand frequency of usage and data refresh expectations.
- I check if there are performance targets or thresholds to highlight.
- I also ask about preferred filters like region, time, or product.
- These questions ensure visuals align with real business needs.
What questions should a BA ask stakeholders before designing visuals?
Updated on February 24, 2026
< 1 min read