- A KPI is a critical measure directly tied to business goals and success.
- A metric is any measurable value used to track activities or performance.
- For example, revenue growth is a KPI for senior management.
- Daily website visits are a metric but not always a KPI.
- In one project, order fulfillment rate was a KPI for operations.
- Supporting metrics included delivery time and error rates.
- KPIs drive decisions, while metrics provide supporting context.
What is a KPI and how is it different from a metric?
Updated on December 31, 2025
< 1 min read